Peet's Coffee

Brought on as a contract copywriter during an internal reorganization to support Peet’s Coffee across creative campaigns and special projects, including stadium signage for the San Francisco Giants and a signature coffee blend with the Golden State Warriors. Contributed writing, editing, and creative concepts for seasonal campaigns, as well as messaging for email, website, social media, packaging, and in-store displays. Worked closely with designers, brand managers, and cross-functional teams to help ensure a consistent, engaging brand voice across all channels.